The showcase from Hongyu at CHINACOAT 2025 highlighted organic bentonite, rheological additives and inorganic gels for the coatings industry. Zhejiang Hongyu New Materials Co., Ltd. presented its core product range in Shanghai, with a focus on anti-sagging, anti-settling and thickening performance.
The exhibition took place from November 25 to 27, 2025. It brought together companies across the coatings supply chain, including coating manufacturers, chemical raw material suppliers and additive producers. For Hongyu, the event provided an opportunity to introduce its functional materials and connect with industry partners.
Functional Additives for Coating Formulations
Hongyu focuses on the research and production of functional new materials. At the exhibition, the company highlighted three core product categories:
- Organic bentonite
- Rheological additives
- Inorganic gels
These materials serve a range of applications, including coatings, inks and daily-use chemical products. In particular, Hongyu’s portfolio addresses formulation needs related to flow control, settling resistance and stability.
Because different formulations require different additive solutions, Hongyu also offers customized services to support product selection and development.
Anti-Sagging, Anti-Settling and Thickening Performance
Coating manufacturers need to manage both application behavior and product stability. Therefore, Hongyu’s exhibition presentation focused on three practical performance areas.
Anti-sagging performance helps control coating flow during application. This property supports formulations that need to maintain an even coating layer on vertical surfaces.
Anti-settling performance helps limit the settling of suspended components. As a result, it supports a more consistent formulation during storage.
Thickening performance helps formulators adjust consistency. Together with other rheological properties, it supports the balance between storage stability and application needs.
The appropriate product depends on the formulation and its intended use. For this reason, product selection should consider the complete system rather than a single performance target.
Quality and Innovation at Hongyu
Hongyu follows three core business principles: quality first, innovation and shared success with customers.
The company combines functional material development with high standards of quality control. In addition, it provides professional customization services to address different customer requirements.
This approach supports Hongyu’s goal of offering cost-effective additive solutions for the coatings industry. Through continued product development, the company aims to help customers meet changing formulation needs.
Building Connections Across the Coatings Industry
CHINACOAT creates opportunities for technical exchange and business cooperation. It also brings new materials and application trends into one place.
Through its participation, Hongyu presented its product capabilities to a wider industry audience. At the same time, the exhibition provided a platform for exploring cooperation across the coatings supply chain.
Looking ahead, Hongyu will continue to focus on product quality, innovation and long-term partnerships. Its goal is to work with customers and partners to develop new market opportunities.
Contact Hongyu for Additive Solutions
Interested in the products presented by Hongyu at CHINACOAT 2025?
Contact Zhejiang Hongyu New Materials Co., Ltd. to discuss organic bentonite, rheological additives and inorganic gels for your application. Share your formulation requirements and performance targets to start a discussion about suitable product options.
Visit the Hongyu website to learn more about the company and its product range.